(Revised Surprise Factory Chapter) Coupling: Why Software Costs So Damn Much

I overused analogies in the first draft & didn’t connect coupling to the Surprise Factory. Thank you all for the feedback. Here is the revised version. I hope you’ll tell me what you think. Remember, the audience is a CTO looking to improve the business outcomes of development.

Why does software, seemingly straightforward at the outset, morph into a fina…